Your scalp
is skin too.
A cooling PDRN treatment with a built-in brush that goes straight to the roots, lifts buildup and leaves hair looking thicker. No rinse, no residue.
The K-beauty actif
Straight to the scalp
You feel it in seconds
The difference
Everything you want. None of what you don't.
Scalp care, without the grease.
Lightweight and water-light. It goes on your scalp, not down your lengths, so you can style straight after.
The whole scalp, without the mess.
The brush parts your hair and puts it exactly where it's meant to go. Nothing ends up on your hands.
A real step, without the rinse.
Leave it in and carry on. Three minutes at the mirror, no shower, nothing to wash out.
PDRN, without the wait.
The ingredient everyone's after, in stock in New Zealand and at your door in a couple of days.
The ingredient everyone's talking about
PDRN is everywhere.
Except here.
It took over Korean skincare, then Europe. Your feed has been full of it for months. Meanwhile the stockists in New Zealand keep selling out, and everything else ships from overseas and takes three weeks to turn up.
So we hold ours here. Ordered today, at your door in a couple of days, in a format built for your scalp rather than your face.
Shop PDRN Scalp SerumWhat's inside
What's doing the work.
Four things worth knowing about. The full list is printed on the tube, nothing hidden.
PDRN
The Korean skincare actif this whole category is built on, now in a format made for the scalp.
Cica
Centella asiatica, the calming K-beauty staple, here as a four-part complex.
Caffeine
The one you already know from your skincare shelf, finally pointed at your scalp.
Menthol
The cool, fresh tingle you feel within seconds of it touching your scalp.
Leave-on, no rinse, and nothing left sitting on your hair.
The upgrade
Scalp care, minus the reasons you skipped it.
The usual way
- A dropper, and half of it on your hands
- Oils and masks you have to shower off
- Heavy roots and flat hair by midday
- Nothing you can feel, so you stop bothering
- Three weeks from an overseas site
With Lumia
- A brush that goes straight onto your scalp
- Leave it in and style as normal
- Lightweight, with nothing left behind
- Cooling you feel within seconds
- In stock here, at your door in days
Everything you're wondering
The honest answers
Will it make my hair greasy?
No, and it's the first thing everyone checks. It's water-light rather than oily, and the brush puts it on your scalp instead of down your lengths. Blow dry it, straighten it or tie it up straight after and it behaves exactly as it normally would.
Do I have to rinse it out?
No. It's a leave-on, which is the whole point. Part, press, massage, carry on. Three minutes and no shower.
What does the cooling actually feel like?
A fresh, tingling lift that starts within a few seconds and settles after a minute. It's the part most people say sold them, because you can tell it's doing something straight away, which almost nothing else in a bathroom cabinet manages. If it ever feels uncomfortable rather than cool, rinse it off and stop.
What is PDRN?
Polydeoxyribonucleotide. It took over Korean skincare over the last couple of years, first in face serums and now on the scalp. It's been genuinely hard to get hold of here, which is most of why this exists.
Will it work on my hair type?
All of them, and the brush is why. On thick or curly hair a dropper mostly lands on the hair and never reaches the skin. The brush parts it and puts the serum where it's meant to go. Fine hair's covered too, since nothing's left sitting on the lengths. It's also fine on colour, extensions and after a keratin treatment.
I noticed hairs in the brush. Is that normal?
Yes, and it isn't the serum. Everyone sheds 50 to 100 hairs a day without noticing. Massaging your scalp releases the ones that had already let go, so they end up in the bristles instead of the shower drain. You're seeing them, not causing them, and it settles once you're a couple of weeks in.
Is this a hair loss treatment?
No, and we're not going to pretend otherwise. Lumia is cosmetic scalp care, not a medicine. It cools and cleans the scalp, lifts buildup, and leaves hair looking fuller at the roots. If hair loss is your actual concern, see your doctor or a dermatologist. We'd rather tell you straight than sell you the wrong thing.
How long does one bottle last?
Around 6 to 8 weeks at daily use, longer every other day. The brush meters it as you go, so you get through far less than you would tipping serum onto your fingers and losing most of it on your palms.
Can I skip or cancel anytime?
Any time, in a couple of taps from your account. Skip one, change how often it comes, or cancel outright. No phone calls, no retention script. Every subscription order ships free, which is the only reason most people stay on one.
Loved and verified
What it actually feels like, in their words.
No grease, none at all
This was my only worry and it's genuinely not an issue. I put it on, tie my hair up, and it looks exactly the same as it would've anyway.
Renee A.
Verified buyerYou feel it straight away
The cooling starts about three seconds in. I've never used anything where you can actually tell it's working the moment it goes on.
Sophie M.
Verified buyerThe brush is the whole thing
I thought it was a gimmick. It's the entire reason this works. Droppers never got near my scalp, this parts my hair and goes straight on.
Georgia K.
Verified buyerFinally in stock here
I'd been waiting three weeks at a time ordering PDRN from overseas sites. Ordered Friday, here Monday. That alone sold me.
Tayla T.
Verified buyerMy day two hair is different
My roots used to go flat and gross by Tuesday. My scalp just feels clean now and my hair looks fuller at the front.
Brooke S.
Verified buyerTook a couple of goes
Getting the brush angle right took me a few tries and I used way too much at first. Once I'd worked it out I was hooked.
Paige B.
Verified buyerYour scalp is skin too.
Cooling PDRN with a built-in brush. No rinse, no residue, nothing on your hands.
Shop PDRN Scalp Serum